B2B corporate event caterers; marketing audit, social media set up, marketing plan, marketing systems
client: Jackson Gilmour
category: B2B corporate event caterers
summary keywords: website amends, marketing systems (CMS) & analytics, CRM, branding, eMail template, IT systems, PR strategy, proposal template, mystery shopper, Twitter reskin, Facebook business timeline
Twitter reskin & social strategy Facebook business timeline page
B2B chartered surveyors & architects; Q411 & Q112 update
client: Chawton Hill
category: B2B building surveyors
summary keywords: website SEO, Google analytics, inbound link building, web usability review, branding, eMail marketing
Chawton Hill refreshed Home page New Case Study Lighbox
Google Analytics showing a steady growth in web traffic since Q4 2011.
B2B chartered surveyors & architects; website SEO, content, design & email marketing
client: Chawton Hill
category: B2B building surveyors
Chawton Hill Home page (pre redesign) Week 49 - 50 Google Analytics
summary keywords: website SEO, inbound link building, web usability review, branding, eMail marketing
quote: "Fraser has devised a strategy to help us attract new clients leaving us to concentrate on converting this new buiness & grow our existing business The first stage is an overhaul of our existing website, implemented in partnership with his springboard team to ensure our site can easily be found by the serach engines.'"
Steve Holmes - Partner, Chawton Hill
Read more> Benchmark study pre SEO A full Case Study will be developed over the next 2 quarters.
B2B business growth group; business plan, branding, launch & collateral
client: springboard
category: B2B Managed Business Development
thespringboard.co.uk home page springboard Growth Programme visual
summary keywords: business plan creation, Founding Partner pitches, shareholder agreement, positioning, branding, launch Marketing inc Telemarketing, PR, Sales collateral
quote: '"Fraser is now working closely with me in the creation and development of the springboard. He is a great business partner and marketeer. Highly organised,driven and an excellent communicator.I have no hesitation in recommending him as a strategic advisor and marketing savvy consultant who can add value to everything he touches.'"
Robert Hastings - MD, springboard
B2B email creation, delivery & reporting
client: selfinsurancemarket.com
category: B2B insurance
summary keywords: email creation, copy writing, delivery sourcing, email list management, results analysis, industry sector beating results
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Rebrand, website update & Marketing Communications
client: selfinsurancemarket.com
category: B2B insurance
www.selfinsurancemarket.com home page
summary keywords: incumbernt supplier management, creative briefing, membership usage research, site redesign strategy, pricing model, subscription generation strategy & implementation
quote: "FJR communications helped us identify a clear road map to our ultimate goal of a subscription based website. In close collaboration with our current design & web teams they have: created an engaging new brand identity, are managing the implementation of their site redesign proposals, have generated some useful insidghts through their membership research & are implementing their subscription strategy to commercialise our membership base"
Dominic Higham - CEO, selfinsurancemarket.com
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Intern video project
client: TenBu Technologies
category: B2C technology
nio stop motion product video
summary keywords: video creation; stop motion; 300+ views on YouTube
quote: "TenBu employed a small intern team over the Summer & this was a great project to demonstrate their understanding of the brand's positioning & target."
Fraser Ritchie - MD, FJRcommunications
Twitter & Facebook for Business
client: TenBu Technologies
category: B2C technology
nio Twitter page nio Facebook page
quote:'FJR Communications introduce social media into our communication strategy in Aug 09, since then it's become a key communication tool to engage with our consumers & resellers'
Ben Hounsell - CEO, TenBu Technologies
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Product demonstration video
client: TenBu Technologies
category: B2C technology
nio Bluetooth security tag YouTube video
summary keywords: supplier selection, concept briefing, script management, artist & animation approval, collateral integration, 56,000+ views on YouTube
quote: "a totally explanatory video' & 'I like the video, they did a nice effort on it"
engadget.com review & coments
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Community Engagement campaign
client: BARRC
category: town regeneration charity
Architectural plans for the Ericht Project
summary keywords: EU/Local government funding applications, interactive website strategy,community tracking research, supplier management, print collateral, c.£20,000 funding achieved.
quote: "pro bono support from local experts, such as Fraser is essential if we are to realise our challenging vision for the area'"
Colin Stewart - Chairman, BARRC
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Creative concept for visitor attractions group
client: Cairngorms Attractions Group
category: tourism
New group logo & strapline 'Aviemore time' concept brochure
summary keywords: marketing workshop moderation, brand planning, creative briefing, creative development, creative implementation
quote: " I hope you all agree this is miles better than we had before"
Danny Fullerton -General Manager, Landmark Forest Theme Park
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Audit + Strategy = 3 year Marcom's plan
client: Heuga Home Flooring BV
category: household goods
FLOR by heuga logo palette Imagine concept & ad execution
summary keywords: full marketing audit, recommended list of marketing actions, identification of key issue, creative & marketing strategy implementation, +34% increase in sample orders
quote:"Fraser helped us focus on the key issue facing our business and showed us a clear path to achieving it. We are delighted to be working with Fraser and are very excited to be launching our first major consumer advertising campaign for over 20 years."
Patrick Riley - MD, Heuga Home Flooring BV
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Brand creation, strategy & investor funding
client: Tenbu Technologies Ltd
category: B2B/B2C technology
Tenbu logo Product brochure nio tag imagery nio Brochure.pdf
summary keywords: brand name & image creation, marketing collateral creation, launch marketing strategy, corporate funding, 100% pre production tags sold/on trial
quote:"Having gathered together a number of design, event and IT specialists, it quickly became apparent that we also needed someone to help pull together our launch strategy and help manage our new ‘agency’ team. Fraser Ritchie was recommended to us by our IT consultant"
Ben Hounsell - Director, Tenbu Technologies Ltd
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eMail marketing
client: Pine Trees Country Hotel
category: B2C tourism
Pine trees logo Hotel image
summary keywords: email content & marketing, visitor profiling, targeted email list purchase, email implementation, follow up outbound call script, 10% improvement on industry opened & click through rates
quote: "This is a particularly pleasing win coming so soon after our May launch. We are especially looking forward to applying cutting edge marketing strategy and tactics to a classic Victorian country house experience"
Fraser Ritchie - Director, FJRcommunications
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